This guide provides instructions for setting up and using the integration between Status and Dotdigital. This integration allows you to send specific customer events from Status to Dotdigital, enabling more personalized and targeted marketing campaigns.
For events to appear on a customer's profile in Dotdigital, you must manually trigger them on a theme with Status activated. The list of available events is provided below.
| Status Event Name | Description |
|---|---|
| Status: Account created | Triggered when a customer creates an account. Use this event to welcome new customers and introduce them to your store's features and benefits. |
| Status: Signed-in | Triggered when a customer signs into their account. Utilize this event to personalize their shopping experience and recommend relevant products. |
| Status: Added to wishlist | Triggered when a customer adds an item to their wishlist. This event can help identify popular products and target interested customers. Use 'products' as an array of Shopify IDs. |
| Status: Email collected | Triggered when a customer submits their email via shopping pop-up. Use this event to grow your email list and initiate welcome campaigns. |
| Status: Wishlist back in stock | Triggered when a wishlisted item is restocked. Use this event to notify customers and boost sales on restocked items. |
| Status: Wishlist low inventory | Triggered when a wishlisted item's stock is low. Use this event to create urgency and encourage customers to purchase before the item sells out. |
| Status: Wishlist price drop | Triggered when a wishlisted item's price decreases. Use this event to promote discounts and drive customer engagement. |