Signed-in shopping drives loyalty engagement, personalization, and sending better emails. With that, driving more customers sign-in is paramount.

Beyond general sign-in rates (how many customers who placed an order in a timeframe use Status) we measure sign-in rates by segment e.g. driving more first-time customers to sign-in can help drive that second purchase, which is key for LTV.

Sign-in rates before Status

Upon launching Status, your onboarding manager will calculate your general sign-in rate, first-time customer, and repeat customer sign-in rate for the previous 90 days.

• Pre-launch sign-in rates will not need to be pulled again. Please ask your onboarding manager for your pre-launch data if you would like to track progress over time.

For example: 90 days pre-launch

General: 10%

Fist-time customers: 5%

Customers with ≥ 2 orders: 15%

Querying sign-in rates

Query customers in Shopify to measure sign-in rates for the previous 30 days. We recommend pulling sign-in rates for total customers, first-time customers, and repeat customers.

https://www.loom.com/embed/1529f8b823ef4d56bba259434c050960?sid=ccaf216e-3e7a-4c8c-87df-322342c44b11

General sign-in rate

1. Total customers in the last 30 days; enter this query in Shopify & write down the number

   last_order_date >= -30d e.g. 100

2. Of those customers, how many use Status; enter this query into Shopify & write down the number

   last_order_date >= -30d and customer_tags CONTAINS 'status-customer e.g. 20