This guide provides instructions for setting up and using the integration between Status and Ometria. This integration allows you to send specific customer events from Status to Ometria, enabling more personalized and targeted marketing campaigns.

1. Activating the Integration

To activate the integration, follow these steps:

  1. From your Status admin, go to Settings.
  2. In the Integrations section, find Ometria and click Connect.
  3. Enter your Ometria API key in the API Key field.
  4. In the Sync data from Status section, click Turn on.
  5. Click Save on the page.

2. Setting up events in Ometria

Contact Ometria to set up the following custom events:

<aside> <img src="/icons/info-alternate_blue.svg" alt="/icons/info-alternate_blue.svg" width="40px" /> Events will appear in Ometria once they are triggered by you or a customer completing the actions listed below.

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Status Event Name Ometria Custom Event Name Description
Status: Account created status_account_created Triggered when a customer creates an account. Use this event to welcome new customers and introduce them to your store's features and benefits.
Status: Signed-in status_signed_in Triggered when a customer signs into their account. Utilize this event to personalize their shopping experience and recommend relevant products.
Status: Added to wishlist status_added_to_wishlist
(product ids) Triggered when a customer adds an item to their wishlist. This event can help identify popular products and target interested customers. Use 'products' as an array of Shopify IDs.
Status: Email collected status_email_collected Triggered when a customer submits their email via shopping pop-up. Use this event to grow your email list and initiate welcome campaigns.
Status: Wishlist back in stock status_wishlist_restock
(product ids) Triggered when a wishlisted item is restocked. Use this event to notify customers and boost sales on restocked items.
Status: Wishlist low inventory status_wishlist_low_inventory
(product ids) Triggered when a wishlisted item's stock is low. Use this event to create urgency and encourage customers to purchase before the item sells out.
Status: Wishlist price drop status_wishlist_price_drop
(product ids) Triggered when a wishlisted item's price decreases. Use this event to promote discounts and drive customer engagement.