Status brings a new signed-in shopping experience to customers with saved shopping history, order management, and preferences. The Welcome Series is a perfect touch point to highlight the benefits of signed-in shopping & drive more sign-ins.
Audience |
Welcome Series; all customers that are not tagged with #status-customer |
Timing |
Within your Welcome Series where you feel the email is best placed |
Content
- Reveal the benefits of having an account. There are many things your account can do, but most aren’t immediately apparent to new customers:
- Earn reward points.
- Shop your recently viewed products.
- Save your cart history.
- Build lists of your favorite products.
- Quickly track orders & submit returns.
- Manage your subscriptions.
- Remain signed-in for up to 28 days.
- Highlight a screenshot of your account. Show the customer what your account looks like when it’s full of products, with a points balance, and a past order.
- Call-to-action. After revealing the benefits of an account, drive sign-in with a clear cta.
- Sign-in to your account → Link to Status using your url with /#status at the end
Examples