Welcome series: add a dedicated email highlighting the benefits of signing-in.

• Recipients: Not tagged with #status-customer
• Here’s a brief for reference

Account creation: sent after a customer signs-in for the first time, bringing them back to the website with a CTA of your choice e.g. start a wishlist. Here's a brief for reference

• Sent immediately using the Status: Account Created trigger in Klaviyo
• CTA: Start your wishlist
• Here's a brief for reference

Browse abandonment: bring signed-in shoppers to a personalized landing page. Easy to setup, it's a clone of your existing abandonment emails with a slightly different segment & link.

• Here's a brief for reference

Post-purchase flow

1. Customer doesn’t have an account: Prompt sign-in by highlighting the benefits of signed-in shopping

• Recipients: Not tagged with #status-customer
• Similar content as your Welcome series

1. Has an account: Prompt to complete their customer profile → recommend building out Preferences further to maximize data capture

• Recipients: Post-purchase & tagged with #status-customer
• Link: Any page with #status-preferences at the end