Welcome series: add a dedicated email highlighting the benefits of signing-in.
- Recipients: Not tagged with #status-customer
- Here’s a brief for reference
Account creation: sent after a customer signs-in for the first time, bringing them back to the website with a CTA of your choice e.g. start a wishlist. Here's a brief for reference
- Sent immediately using the Status: Account Created trigger in Klaviyo
- CTA: Start your wishlist
- Here's a brief for reference
Browse abandonment: bring signed-in shoppers to a personalized landing page. Easy to setup, it's a clone of your existing abandonment emails with a slightly different segment & link.
Post-purchase flow
- Customer doesn’t have an account: Prompt sign-in by highlighting the benefits of signed-in shopping
- Recipients: Not tagged with #status-customer
- Similar content as your Welcome series
- Has an account: Prompt to complete their customer profile → recommend building out Preferences further to maximize data capture
- Recipients: Post-purchase & tagged with #status-customer